Sanborn Consulting
Product Management for Financial Technology


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Overview

Generating Revenue and Adding Efficiencies

Sanborn Financial Technology Consulting, Inc (Sanborn Consulting) generates revenue and adds efficiencies for clients by managing the product life cycle of Financial Technology and Financial Information products.

Our portfolio of experiences include e-commerce, portfolio management, reference databases, and back office operational systems for buy-side, sell-side, and service provider firms. Our asset class expertise spans Fixed Income, Foreign Exchange, and OTC Derivatives asset classes. Sanborn Consulting is headquartered in the New York City area and serves clients throughout the United States and in other regions of the world since March 2003.


Diverse Client Base

Click to go to Golden Source Case Study

Click to go to GEM Case Study

Our diverse client base includes investment banking firms, ECNs, and start-up companies in financial services and financial technology such as the ones shown above.


Methodologies

We use a client-centered approach to design and implement internal solutions and to market existing products to the financial community. Our skill set includes

  • Product Management for any stage in the life-cycle
  • Strategic and Tactical Marketing for technology solutions
  • Program and Project Management
  • Business Analysis

Featured Product Marketing Case Study - Expanding the Marketplace for Global Electronic Markets

Click to go to GEM Case Study

"Sanborn Consulting has been very effective in helping us to implement our strategy of listening to our clients' needs. We've benefited greatly from their flexible work style and financial industry expertise." - Brian Lynn, CTO and Co-founder, Global Electronic Markets

Global Electronic Markets, a start-up technology company with expertise in OTC Derivatives operations, engaged Sanborn Consulting in September 2004 to provide marketing, business development and market research services to help grow its business. More...


Featured Product Management Case Study - Enhancing User Interfaces for Golden Source

Click to go to Golden Source Case Study

"As a leader in Enterprise Data Management Goldensource is committed to delivering innovative solutions using state of the art technology.  The User Experience which includes the ability to find the right information quickly is a key element driving the acceptance of packaged EDM offerings. Sanborn Consulting has an outstanding knowledge of the Financial Services Industry which was instrumental in the successful design of the next generation User Interface for the GoldenSource EDM product offering" Marc Planquart, Chief Technology Officer, GoldenSource Corporation.

The GoldenSource Corporation is a global software provider of Enterprise Data Management (EDM) solutions for financial and securities institutions.  The company sought to enhance the user interface in its global security master application in order to enable clients to save time in finding and interpreting data in the security master.  In order to achieve the goal, GoldenSource hired Sanborn Consulting searched as an expert in financial data and user interface design that would complement the skills on their business analyst team. More...


Recent Edition: Client Notebook dated July 9th, 2010 - Social Media at SIFMA

Top O the Chrysler by Sanborn Consulting

Imagine yourself in a large ballroom at the Hilton Hotel in mid-town New York, surrounded by towering exhibition booths from hundreds of financial technology providers. 

This is the typical scene at the annual SIFMA Financial Services Technology Expo, a World’s Fair of financial technology that takes place in New York each June.  Given that these firms compete for the top IT dollars from financial companies around the world, you would expect to see a vision of the future, including previously unimagined and innovative uses of Social Media. But, instead...

More...

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